The Challenge:  A local FMCG retailer expanding its e-commerce presence wanted to increase their brand awareness.  While their online sales were quite healthy, the company wanted to further increase their brand relevancy and boost revenues.

The Solution:  CPXi created custom consumer persona profiles and used them to build personalized shopping experiences for the client’s ecommerce site.  This ensured a seamless online experience with greater product and content relevancy depending on which keywords customers searched for via Google.  

The Results:  After 6 months of Search and Display campaigns, CPXi delivered:

  • An increase of 40% in website traffic
  • Average spend increase of $6.33 per basket
  • An improvement in conversion rate to 2.5%

Case Studies

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Paya Lebar Square (Office Lobby 1)
Singapore 409051
Office Telephone : +6562210220

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