Education

The Challenge: A local tertiary institution faced stiff competition in an oversaturated education market.  They also were experiencing a decline in website traffic particularly from keyword searches through Google.

The Solution: CPXi recommended a mix of social media marketing, programmatic and search to best reach prospective students. After identifying all the platforms where these students spent the most time, we developed and incorporated content that would resonate highly with the target demographic into the creatives and ad copy. For Google search, we focused on keywords that had high search volume during the months coinciding with admissions period.

The Results: After 3 months of running across programmatic, search and social, CPXi was able to deliver:

An improvement of average click-through rate of 4.5% across all platforms

• An improvement of 13.2% in web traffic
• An increase in average impression share for Search PPC to 83.4%, outperforming all of its competitors