Property

The Challenge: A leading property developer had a newly developed overseas property they wanted to promote via digital marketing.  While they were new to online advertising, they were still interested in testing out performance-based marketing to secure potential buyers, both foreign and domestic, for their property. 

The Solution: CPXi created a custom rich media ad format that allowed the client to showcase key selling features of the property in a unique and interactive way.  We ran a programmatic campaign including both display and rich media across 4 weeks that saw high engagement and clickthrough rates compared to industry benchmarks.

The Results: After 4 weeks, CPXi was able to deliver:

• 176 leads from across 6 markets in Asia
• Over delivered targeted impressions by 204%