E-commerce

The Challenge: A leading luxury retailer faced a 20% drop in their e-commerce sales. With stiff competition and an ever-changing consumer landscape, they needed ways to improve site traffic, increase sales, and boost profitability.

The Solution: CPXi proposed implementing a content strategy that could increase brand awareness by building a narrative around the client’s products and their impact on customers’ everyday lives. We focused on seasonal and topical trends including holidays like Christmas and special events like Black Friday and Fashion Week, and then further amplified this content across all of the client’s online touchpoints.

The Results: After a four month campaign across social media, programmatic and search, CPXi delivered:

• A 169% Return on Ad Spend (ROAS)
• An increase of 4.6% on average bill size
• An improvement on average engagement rate to 6.8%
• Increase in web traffic of 200%